Des(i)gna is a self-initiated, three-part publication, I created during university, that’s part research, part visual exploration, and part personal expression. Each chapter tackles a different facet of the relationship between feminism and design:
All illustrations and design are original, with content curated from talented writers and thinkers in the field. The publication is bound with silver rings for a raw, tactile finish.
I led the design of our new marketing website — from structuring the content and designing page flows, to building out a flexible design system and defining the look and feel. Along the way, I created the illustrations, product animations, imagery, and microinteractions that bring the brand to life online. It was a true team effort, but I had the opportunity to shape almost every visual and interactive detail you see.
With a clear understanding of our audiences, I worked to define a mission and vision that felt authentic and aligned across the business. I facilitated alignment sessions, iterated with leadership, and helped land language that gave the brand—and team—a shared sense of direction.
With those foundations in place, I led the creation of a digital messaging guide to bring it all together. I wrote the personas and contributed to tone, values, and positioning, collaborating closely with teammates to make the guide practical, cohesive, and usable across teams.
This project was not only a deep dive into a topic I care about, but also a chance to explore how editorial design can carry meaning beyond aesthetics.
